The first step in creating the dream website for you is to get things straight. No one knows your business better than you do. You know what you want for your business and we know how to translate it into web lingo. We’ll help you get from what you want to what you need.

We’ll achieve this by doing a series of interviews to all the stakeholders involved in the project: from high management to the technical team, from content managers to the marketing force. The outcome of the interviews will serve as the basis for the creative briefing.

Once all the information is compiled we’ll write a creative briefing with detailed information about the project.

Check out the contract model we’re going to send you within the package.

Typically a creative briefing includes:

• Scope of the project
• Proposed technical solution
• Detailed project plan
• Reference projects
• Final quotation

In the same way that houses are started by drawing the floorplans, and not by chosing the color of the walls, a website is started by creating its architecture without worrying too much how it will look like at this stage.

Architects lay walls in a physical space. Information architects lay information in the screen space.

At this stage we’ll work hand by hand with you, submitting the information architecture to your approval. We’ll perform up to two rounds of revisions before closing this phase.

Typically the information architecture phase involves the creation of:

• Website structure (following the architect’s analogy, the number of rooms)
• Website navigation (how you get from one room to the other)
• Website wireframes (the actual floorplan)

Once we agree on the information architecture we’ll propose a visual and interaction design based on the information gathered on our interviews and on the reference projects stated on the creative briefing.

We’ll create a visual design that will be discussed with you and, eventually after three revisions, agreed upon.

A visual and interaction design proposal typically features:

• Detailed mockups of the homepage
• Detailed mockups of the key pages
• Mockups of the interaction techniques used to perform key tasks

Once the visual design is accepted we’ll move on to the next phase.

Client side programming

Anythig that you see on your browser. How the information is laid on the page (information architecture) and the visual and interaction design. This involves the creation of the XHTML, CSS and the javaScript programming.

Server side programming

What happens when your customer pushes the “send” button in a form? The code stored on your server take over and performs the magic so you can get a new deal. We'll program your business model into your web application.

Content management

Eventually things get more complicated and Content Management Systems (CMS) are needed (either programmed from scratch or open source solutions tailored to your needs) to allow you to easily manage your website while sitting in the sun.

Content creation

Additionally we can take care of copywriting your contents (we’re sure you have a lot to say) in a format that’s pleasant to both your users and Google.